Role: Culture PR Manager

Team: Campari Group UK Account Team (Wray & Nephew)

Reporting To: Senior Communications & PR Manager

Schedule: 2 Days/Week

Location: Remote

Start Date: Immediately

Salary: Freelance

ABOUT WARM STREET

Warm Street has been built by a team of music heads who have a love for music and the cultures surrounding it. It’s a mad thing when you get to do what you love everyday, make a difference and support the scenes you care about. We originally formed from businesses built within youth and music culture. Our past experience helped us become consultants, building brand identity and cultural sincerity. We’re best known for our work with the likes of Red Bull Music Academy, Wray & Nephew, Magnum, Ballantine’s and adidas. We are a social-first agency helping brands share their love for music.

THE ROLE

The Culture PR’s role is to shape and amplify Wray & Nephew’s brand stories across the ever-evolving media landscape - crafting and delivering non-traditional PR pitches and assets to consumer lifestyle and music media, and social publishers.

You will be responsible for generating earned media coverage for Wray & Nephew’s compelling work in culture and ensure it is celebrated by key media channels relevant to the brand.

You will connect Wray & Nephew with your network of titles and journalists, always looking for new ways to generate coverage for the brand, consider how we engage key titles in innovative ways, provide value to our journalist friendlies, and bring them on the journey with us. 

You will be out and about, meeting journalists and inviting them to key Wray events, video shoots and milestones throughout 2022.

WHAT WE ARE LOOKING FOR

We are looking for a midweight PR who already works in music and culture, has an exceptional network of contacts within relevant consumer lifestyle/music media titles and social publishers. They will have a proven track record of building the profile of brands in media through cultural pillars such as music and festivals. They will have a deep understanding of the culture media landscape, crafting and tailoring stories for appropriate media and freelance journalists to generate earned media coverage. They will be energetic, align to Wray & Nephew’s values: humble, community, pride and authenticity. They will be a self starter, someone with initiative who loves being out and about and making new connections.

DAY-TO-DAY RESPONSIBILITIES

Become the face of Wray & Nephew brand to the media t, ensuring key titles/journalists understand all the opportunities to work with the brand, and appreciate and love the brand in all the right ways 

Work with the Senior Comms and PR manager to define the PR strategy, key messages, brand stories and target media list 

Connect with target media titles and publishers, and identify opportunities Wray & Nephew can engage and support new-age publications in the digital space 

Draft and produce all press materials, including press releases, briefing documents for artists and gain relevant approvals from line manager and client 

Input into briefs and/or draft briefs for PR assets, including video content and photography

Organise and manage shoots and press days with artists 

Craft media pitches, adapt for each media outlet/journalist and sell-in stories to generate media coverage 

Manage the Wray press office, refresh any general PR materials for the brand, leverage event opportunities where the product is served, identify key calendar moments for for media drops/gifting, connect and respond to key journalists on a regular basis, and invite them to key brand events

 Prepare and share regular PR reports with the client

REQUIREMENTS

Deep understanding of media landscape, and how to credibly amplify a brand’s activity in music and culture

4+ years experience leading cultural brands to deliver best in class PR campaigns

Experience of handling high stakes conversations with clients, press and partners

Exceptional media and industry network of contacts 

Can confidently communicate with media and clients both verbally and in writing

Strong copywriting skills to deliver press releases and briefing documents 

A confident communicator, able to demonstrate leadership both verbally and in writing. 

Passionate about brands and driving teams to deliver at the highest standard. 

Confident in establishing and developing new media and industry relationships. 

Able to maintain a proactive and calm attitude.

OUR VALUES

We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.