Role: Business Director

Team: Campari

Reporting To: Managing Director

Direct Reports: Culture Director, Senior Account Manager

Wider Reports: Senior Social & Account Manager, Freelance Campaign Managers, Community Manager, Culture Exec, Creative Producer

Schedule: 5 Days Per Week, PAYE, Permanent

Salary: £75,000 - £85,000 - DOE

Location: Hybrid - 2 days in office

Start Date: November

ABOUT WARM STREET

Warm Street has been built by a team of music heads who have a love for music and the cultures that surround it. Originally formed from businesses within youth and music culture, our grassroots experience led to consultancy building brand identity and cultural relevance. Nowadays, we’re a leading digital and social agency driving business growth for our clients through music and culture. We get to do what we love every day - support the music scenes and communities we care about - by delivering social-first culture marketing.

Working within these spaces means our work is fast and dynamic. Energy, hustle, flexibility, passion and hard work are prerequisites for our output and collaboration with our team. We are reactive and proactive in equal measure, always on the lookout for opportunities and always prepared to adapt and step up. We are a swiftly scaling agency operating in a constantly changing space, those looking for a chill 9-5 regular desk job need not apply ;)

There’s no one quite like us and we pride ourselves that we are music heads turned marketeers. We’re best known for our work with the likes of Red Bull Music Academy, Wray & Nephew, Magnum, and Ballantine’s.

THE ROLE

The Business Director has overall responsibility for maintaining and growing the Campari portfolio, driving the client strategy and leading the team to deliver to the highest standard. They will also be responsible for onboarding new clients into the business and setting up new teams and ways of working. The Business Director will establish key client relationships and act as the strategic partner, working with them to create innovative and cultural solutions. Working closely with the management team, they will play an active role in defining and optimising team structures alongside working cross functionally with other departments to make sure both client and Warm Street objectives are met. They will coach and develop the team to ensure best in class output and ways of working. They will be responsible for forecasting revenue, resourcing and forward planning the account. The Business Director will be a confident, experienced and acutely organised & operational team lead - focusing on ways of working, project management and ensuring excellence in output across the account. They will be an accomplished team leader, and be experienced working into a senior leadership team to help troubleshoot any challenges (or opportunities) on the account. Ultimately responsible for the financial performance of the accounts, they will be able to manage their account P&L, looking to drive growth opportunities and efficiencies where possible.

WHAT WE ARE LOOKING FOR

We are looking for a senior director with excellent leadership, team management and operational experience, and a strong commercial track record. You will have a proven track record of coaching, developing and building teams who can deliver stand out campaigns . You will confidently manage and grow client relations, recognise and win new business opportunities within the existing portfolio, and also for new clients. You will have experience at a senior level leading social-first work for brands in the alcohol sector, preferably those activating within music. You will lead by example, fostering a positive and productive team environment. You will be a strong people and project manager with strategic and operational flair.

DAY-TO-DAY RESPONSIBILITIES 

Lead senior contact for the Campari client portfolio, plus new clients as they come on board

Drive growth of the accounts: identify opportunities and action them, working into adjacent parts of the portfolio: both within brands and across different brands, and working to defined growth targets

Most senior point of contact on all client and brand matters

Establishes self as strategic partner with clients, focused on creative, cultural and innovative solutions

Acting as a key leader for client relationships, understanding business needs and driving to improve outcomes

Review R&R on the Campari account team to ensure optimum output is achieved, standard of execution improved and our team are enjoying their work in the best possible way

Review team profitability vs agreed scope in 2023 and build a team plan that takes into account any spend or profitability adjustments

Reorganise ways of working to ensure work is delivered on time, at exceptional quality levels, projects are kicked off with enough time for execution and set up properly.

Constantly monitor and integrate ways of working to ensure the optimum cadence across teams.

Pursues new business from existing and potential clients

Identify opportunities to enhance, accelerate and broaden the Warm Street business

Hire, lead and manage the team to drive excellence and ensure the successful management of the business on a day to day basis.

Be the guardian of best practise when it comes to ways of working, R&Rs and operational excellence

Lead account team with influence: empower and support staff

Leads RFPs and pitches to successful outcomes with oversight from senior management

Communicate effectively with the leadership team and employees

Lead the revenue management process for the accounts, including development and review of pipeline, budget development and management, and driving profitability to achieve/exceed revenue goals

Support business services with any legal and financial negotiation, and management of all processes within the portfolio

Financial management, HR processes (development, disciplinary, onboarding...)

REQUIREMENTS

Deep knowledge of and connections in culture and music

8+ years experience leading teams to deliver social marketing campaigns

10+ years of overall experience within brand or music marketing

Ability to work at pace in a scaling business environment

Keen to seek out new challenges and problem solve

Enjoys learning, challenging the status quo and enacting change

Excited to be at the cutting edge of culture marketing and building a next generation agency

Exceptional understanding of culture marketing strategy and tactics

Experience of handling high stakes conversations with clients and partners

Builds deep client relationships and viewed as a trusted partner

A confident communicator, able to demonstrate leadership both verbally and in writing

Passionate about brands and driving teams to deliver at the highest standard

Accomplished team builder and project manager

Detailed in the delivery of scope of work, legal and budget documents

Able to maintain a proactive and calm attitude