Account Director (Social)
Role: Account Director
Team: Multiple accounts
Reporting To: Business Director
Reports: Social Account Manager, Community Manager, Senior Project Coordinator
Schedule: Full Time Permanent
Location: 2 days per week in London Office
Start Date: Immediately
Salary: £55k- £60K dependant on experience
ABOUT WARM STREET
Warm Street has been built by a team of music heads who have a love for music and the cultures surrounding it. It’s a mad thing when you get to do what you love everyday, make a difference and support the scenes you care about. We originally formed from businesses built within youth and music culture. Our past experience helped us become consultants, building brand identity and cultural sincerity. We’re best known for our work with the likes of Red Bull Music Academy, Wray & Nephew, Magnum, Ballantine’s and adidas. We are a social-first agency helping brands share their love for music.
This is an exciting opportunity to lead, shape and grow the multiple accounts and also work on new accounts as they are confirmed. The Account Director has ultimate responsibility for all agency output on the accounts, leading the team to deliver high-quality ROI. Operating as the voice of the client in the agency - and the voice of the agency to the client - they ensure the strategic brief is met across all work, keeping brand reach and relevance front of mind at all times. The Account Director will think three steps ahead, guiding and motivating the team to deliver excellence for the client at all times. They are responsible for both growing the account and managing and developing all members of the account team.
WHAT WE ARE LOOKING FOR
We are looking for a Social-First Account Director with experience of strategic and tactical decision-making to reach target consumers. You will have a proven track record of leading stand-out campaigns and excel at client management and creative marketing solutions. You will confidently manage and grow client relations and recognise and win new business opportunities, within the existing portfolio, and also for new clients. You will have experience at a senior level of leading social-first work for brands activating within music. You will have a proven track record of executing stand out campaigns and excel at client management and creative marketing solutions. You will be the client and project execution expert in the team and you will lead by example, fostering a positive and productive team environment. You will have a solid understanding of the global music culture and scenes, and a keen interest in future digital technologies.
Account team lead: ultimate responsibility and accountability for all team output.
Drive and manage responses to new briefs alongside the team.
Regularly review campaign delivery and results: driving the implementation of improvements to maximise ROI.
Overall project budget management
Hold the team accountable on all phases of project delivery and on time, quality output
Communicate effectively with the leadership team and employees.
The main point of contact on all client and brand matters.
Acting as a key leader for client relationships, understanding business needs and driving to improve outcomes.
Define the brand’s cultural output: ensuring they show up credibly in the communities and culture of the target audience.
Involved with new client brief responses
Overall project budget management
Gatekeeper of all business policies and processes: ensure all team members maintain exceptional standards.
Have a strong understanding of data and reporting and optimising campaign performance to clients.
Identify opportunities to enhance, accelerate and broaden the Warm Street business.
Present work to clients and internal senior stakeholders with the leadership team as and when required
Contributes to the revenue management process, including the development and review of the pipeline and current revenue to achieve/exceed revenue goals.
Contribute to Warm Street development, best practices and ways of working.
Support business services with any legal and financial negotiation.
Deep knowledge of and connections in global music.
An interest/understanding in gaming and future digital technologies.
5 years of experience leading teams to deliver social marketing campaigns.
5 years of overall experience within brand or music marketing.
Exceptional understanding of culture marketing strategy and tactics.
Experience of all social media platforms, features, tools and amplification tactics.
Experience of line management and people development.
Knowledge of client’s brands - understand their activity and tone of voice.
Confidence to take a project from brief to final delivery with a high level of detail.
Detailed in the delivery of scope of work, legal and budget documents.
Able to maintain a proactive and calm attitude.
A confident communicator, able to demonstrate leadership both verbally and in writing.
Passionate about brands and driving teams to deliver at the highest standard.
Passionate about delivering innovative campaigns that utilise social media in creative and inspiring ways.
Confident in establishing and developing new relationships.
Deep understanding of multi-channel strategies and delivery.
Can act independently.
- Client Management
- Remote status
- Hybrid Remote
About Warm Street
We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.
Account Director (Social)
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