Role: Senior Account Director

Reporting To: Head of Client Services

Reports: Account Director, Senior Account Manager, Account Exec

Schedule: Full Time Permanent 

Location: 2 days in office 

Salary: £65- £75k dependent on experience

Start Date: Immediately

To Apply:

ABOUT WARM STREET

Warm Street is a social first communications agency specialising in music, culture & community. We are proud to collaborate with the boldest brands about..Netflix, NIKE, Ballantine’s, LUSH, Ray-Ban, Wray & Nephew, Magnum and Spotify. 

The business has been built by a team of music heads who have a passion for music and the cultures that surround it. Nowadays, we’re a proudly diverse business creating a fresh start for a better future.. building an equitable agency that is a blueprint for future creative practise, one that prioritises wellbeing, self development and new methodologies of collaboration. 

We move as fast as culture, and pride ourselves on fresh thinking, bold ideas and creating long term, sustainable positive impact on the cultures & communities we collaborate with.  

Working within these spaces means our work is fast and dynamic. Energy, hustle, flexibility, passion and dedication to excellence in all forms are prerequisites for our output and collaboration with our team. We are reactive and proactive in equal measure, always on the lookout for opportunities and always prepared to adapt and step up. Spurred on by a hunger to conquer the world and create outstanding work, this won’t be your regular 9-5 desk job, although it will be a space for growth, and in an environment that’ respects and prioritises mental health and wellbeing.

THE ROLE

The Senior Account Director is responsible for all agency output from the Campaign & Purpose Team, leading the team to deliver to the highest standard. This role will work across exciting new campaign projects with culture and purpose at the heart of everything we do.  Working closely with the strategy and creative team to develop new project pitches and onboard clients to the Warm Street Way when new business has been signed off. Projects span events, content, culture campaigns and purpose programmes, including Ballantine’s True Music Fund and Wray Forward, and leading new campaigns and projects that come into the business. 

Operating as the voice of the client in the agency - and the voice of the agency to the client - as work goes into execution, they ensure the strategic and creative direction is met across all work, keeping brand reach, relevance and social performance front of mind at all times. The Senior Account Director will think three steps ahead, guiding and motivating the team to deliver excellence for the client at all times. They will play an active role in working cross functionally with other departments to make sure both client and Warm Street objectives are met and work closely with the Senior Social Account Director from the social team to develop cross-team ways of working and deliver project excellence. They will coach and develop the team to ensure best in class output and ways of working. 

They will manage resourcing and forward planning of the account. The Senior Account Director will be a confident, experienced and acutely organized & operational team lead - focusing on ways of working, project management and ensuring excellence in output across the account. They will be an accomplished team leader, and be experienced in thinking on their feet to help troubleshoot any challenges (or opportunities) on the account. Commercially capable, they will lead the delivery of the financial performance of the Team, they will be able to manage scopes of work, and project budgets, whilst looking to drive growth opportunities and efficiencies where possible.  

WHAT WE ARE LOOKING FOR

We are looking for an ambitious Senior Account Director with experience of strategic and tactical decision-making to reach target consumers within music and social spheres. You will have experience at a senior level of driving client growth and leading social-first work for brands, preferably those activating within music. You will have a proven track record of executing stand out 360 marketing campaigns, and purpose led programmes and excel at client management and creative marketing solutions. You will be the client and project execution expert in the team, with an understanding of production processes for events, talent partnerships and content campaigns and you will lead by example, fostering a positive and productive team environment. You will have a solid understanding of Global music cultures and scenes, and a keen interest in future digital technologies.

DAY-TO-DAY RESPONSIBILITIES 

• Drive growth of the accounts: identify opportunities and action them, working into adjacent parts of the portfolio: both within brands and across different brands, and working to defined growth targets

• Senior point of contact on all client and brand matters, driving and managing the execution of new briefs alongside the team

• Establishes self as strategic partner with clients, focused on creative, cultural and innovative solutions, and excellence of output

• Account team lead: empower and support staff ultimate responsibility and accountability for all team output. Communicate priorities, deadlines and deliverables

• Review R&R in the account teams to ensure optimum output is achieved, standard of execution improved and our team are enjoying their work in the best possible way 

• Team resourcing: forecast, recruit, onboard, manage and develop account team (permanent team members and freelance support)

• Communicate effectively with the leadership team and employees

• Overseeing of all aspects of social first 360 marketing campaigns, content production, and events, quality controlling and optimising to drive performance from initial brief all the way through to end of campaign reporting

• Overseeing talent deals, brand partnerships and campaigns, ensuring deep consideration of the relationships between brands and communities

• Regularly review campaign delivery and results: driving implementation of improvements to maximise ROI

• Review team profitability vs agreed scopes and build teams plan that take into account any spend or profitability adjustments 

• Lead  the revenue management process for the accounts, including development and review of pipeline, budget development and management, and driving profitability to achieve/exceed revenue goals

• Identify opportunities to enhance, accelerate and broaden the Warm Street business

• Gatekeeper of all business policies and processes: ensure all team members maintain exceptional standards

REQUIREMENTS

• Agency experience essential

• 7+ years experience leading teams to deliver social first content and event campaigns

• 8+ years of overall experience within brand and music marketing

• Exceptional understanding of culture marketing strategy and tactics

• Proven track record of managing successful projects small to big, with budgets of £25k - £600K+

• Experience of handling high stakes conversations with clients and partners

• Experience of all social media platforms, features, tools and amplification tactics

• Experience of line management and people development

• Knowledge of client’s brands - understand their activity and tone of voice

• Execution expertise mixed with high level strategic thinking

• Confidence to take a project from brief to final delivery with a high level of detail

• Detailed in the delivery of scope of work, legal and budget documents

• A confident communicator, able to demonstrate leadership both verbally and in writing. 

• Passionate about brands and driving teams to deliver at the highest standard

• Passionate about delivering innovative campaigns that utilize social media in creative and inspiring ways

• Super organised, with a track record of implementing new processes to optimise output, and working across multiple projects and prioritising tasks effectively

• Confident in establishing and developing new relationships

• Detailed in the delivery of scope of work, legal and budget documents

• Deep understanding of multi channel strategies and delivery

• Able to maintain a proactive and calm attitude

• Passionate about growth and personal development

OUR VALUES

We’re not here to coast along with the traditional marketing industry model, we want to change the face of culture, do things no-one else will take a risk on and push our clients to positively impact people’s lives. We want to make a big impact and this includes improving the diversity of our agency family, with representation at every level, and no more ASSUMPTIONS. We are a purpose driven company, and actively involve our team in defining how we can better support the cultures and communities we work with.